Kidney Cancer Awareness Week 2025 Media Assets

Here are some downloadable assets for promoting Kidney Cancer Awareness Week 2025:

Please use the #kcaw2025 in all your social media posts

You can click and then right-click and ‘save image as’ to download to your computer.

KIDNEY CANCER AWARENESS WEEK PRESS RELEASE – COMING JANUARY 2025

How you can join in and support Kidney Cancer Awareness Week 2025 – READ

RETURN TO KIDNEY CANCER AWARENESS WEEK 2025 MAIN PAGE

Click the images to download.

Click to Read Previous Surveys

Audiobooklets

Across 2025 we will be releasing audiobook versions of our Living With Kidney Cancer booklets. Our first release for Kidney Cancer Awareness Week will be the Diagnosis audiobook, with all five titles (Diagnosis, Treatments, Surgey & Recovery, Carers and Diet) released in audio format by the end of 2025.

Kidney Cancer Awareness Week – Comms pack

What is Kidney Cancer Awareness Week and why does it matter?

Kidney Cancer Awareness Week 2025 takes place from Monday 3^rd February until Friday 7^th February. The week aims to raise awareness of and encourage conversations around kidney cancer.

The awareness week also marks the launch of Kidney Cancer UK’s annual patient survey – which reveals valuable insight into the broad range of life and health experiences and issues facing those affected by kidney cancer. The findings from this survey enable health providers to continue to focus on delivering positive changes for patients across the UK – and identify how Kidney Cancer UK can provide the very best support to those impacted throughout their journey.

Some key statistics around kidney cancer include

• Kidney cancer is now the 6^th most common cancer in the UK
• Around 4,700 people die each year from kidney cancer – which is around 13 people every day[1].
• Around 13,800 people are diagnosed with kidney cancer each year[2].
• In the UK, mortality rates due to kidney cancer have increased by 73% since the 1970s[3].

These serious challenges are now being acknowledged and addressed in programmes run by the National Institute for Health and Care Excellence (NICE) who are working on the first Clinical Guideline for kidney cancer which will be published soon.

The new Kidney Cancer National Audit published its first state of the nation report in September 2024, which contained a number of recommendations for improvement. These include improving patient pathways, improving access to diagnostics, and being supported by a specialist expert team.

The main thrust and driver of the Kidney Cancer UK has always been the welfare of patients, their careers and families; we are here to listen, inform and support.

With an increasing number of people developing kidney cancer, treatment options have improved significantly in the last two decades, offering better survival rates not only in the UK, but worldwide, though five-year survival rates in the UK lag behind Europe – which is why we need your help.

As an alliance supporting all kinds of cancer, we’re really grateful for your support this Kidney Cancer Awareness Week. Thank you.

What you can do to support

1. Website

We would encourage you to share the news that you are supporting Kidney Cancer Awareness Week on your website and social media pages. We will be developing a press release encompassing the findings from Kidney Cancer UK’s latest annual patient survey which will be shared with you in January.

Here is a short summary in the meantime:

On Monday 3^rd February until Friday 7^th February, we’ll be showing our support to Kidney Cancer Awareness Week to help spread awareness of kidney cancer across the UK and show support to every single person affected by kidney cancer.

To find out more, please visit Kidney Cancer UK: www.kcuk.org.uk/

2. Internal newsletter

We would love to invite you to include a note about Kidney Cancer Awareness Week in your internal newsletter encouraging people to show their support.

The below text can be built out to incorporate stats from the survey findings once available, as well as any specific initiatives or activities your communities are hosting.

Monday 3^rd February – Friday 7^th February marks Kidney Cancer Awareness Week.

The week is an opportunity to raise awareness and encourage conversation around kidney cancer. Together, we can ensure those affected by kidney cancer feel supported, whilst raising awareness to help increase the number of people being diagnosed early – enabling them to receive effective care and treatment so they can live a fulfilling life.

To find out more, please visit Kidney Cancer UK: www.kcuk.org.uk/

3. Press release for local media

Kidney Cancer UK will be working on a press release template that can be built out for your local media. The press release will outline key information about the awareness week, as well as stats highlighting the need for support, and will have placeholders for you to make this bespoke to your region. This could include adding in any initiatives or activities happening in the communities that you serve.

Useful assets

The following assets will be shared:

• Kidney Cancer Awareness Week logo
• Green Friday call to action

[1] Cancer Research UK, Kidney cancer mortality (2017-2019).

[2] Cancer Research UK, Kidney cancer incidents (2017-2019).

[3] Cancer Research UK, Kidney cancer mortality (2017-2019).

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